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For most of my life as a founder, I’ve been driven by a very specific kind of fire...

January always arrives with a lot of opinions. Reset your routine. Fix what’s broken. Decide who you’re going to be this year! And yet, every January, I notice the same thing, both as a parent and as someone who has spent years watching children settle back into care after the holidays. What families are actually craving isn’t a fresh start. It isn’t reinvention. It’s rhythm. The holidays are magical. They’re also disruptive in ways we don’t always name until January shows up

I was asked a simple question recently: What is the hardest, most stressful part of this season for you right now?

A small bedtime ritual that grows with them — and with us Gratitude is one of those things we all want our children to understand, but young kids don’t learn it through lectures or holiday lessons. They learn it the same way they learn everything else at that age: through modeling, repetition, and connection . For us, that started with a simple ritual I created for my daughter when she was very little. Back then, she was too young to name anything on her own — so each night,